Organically increased PARI's website traffic from social media by 6x
Making Rural Affairs Relevant
India’s younger, media-saturated generations are growing up knowing little about rural India. People's Archive of Rural India is on a quest to change that by extensively reporting from the countryside.
PARI's ambitious endeavour was already gaining respect within journalism and academic circles. However, their coverage wasn't generating the kind of traction they deserved on social media. Razial Media was brought on board to address this.
The strategy hinged on two simple ideas:
1. Convert existing reports into shareable multimedia content.
2. Take community-management seriously.
We set their digital ablaze with hard-hitting videos, designed compelling infographics, and struck public conversations with micro-influencers who began engaging with the content. to build a stronger online community.