Inspiring action through content
Impact Guru is a crowdfunding platform that hopes to ensure that no life is ever lost due to insufficient money or lack of insurance coverage.
We partnered with them in January 2019 to assist their campaigner and donor marketing efforts through effective social media content and targetted ads. The brand had to develop a warm, compassionate voice to show the merits of kindness.
Our strategy hinged on community growth and consisted of three parts:
1. Multi-platform growth and engagement
2. Effective fundraising appeals through video ads
3. Create inspiring content that inspired action